Accessible Beaches Project

Cool Vibes, Beautiful Design, Spot On As Always!

The Accessible Beaches Project includes the creation of a virtual tour video showcasing Greece’s accessible beaches, a comprehensive media plan for online promotion, an interactive press conference to present nationwide accessibility efforts, and the development of communication materials like a microsite, social media channels, thematic videos, and photos. These actions aim to promote inclusivity and highlight Greece as a destination for all travelers.

Action P.1: Virtual Tour Video Creation
Development of an immersive virtual tour video highlighting accessible beaches in Greece. This includes detailed storyboarding, voice-over scripting, beach selection based on tourist types, and the final production of the approved video.

Action P.2: Media Plan Development and Implementation
A comprehensive media strategy encompassing social media campaigns, online advertisements, and automated ad placements. The plan will be implemented over the project duration, with monthly performance reports and a final impact assessment.

Action P.3: Online Press Conference
An interactive press event to showcase the progress of accessibility-focused interventions nationwide. Detailed documentation, including video recordings and publicity materials, will accompany the event.

Action P.4: Communication and Publicity Material
Creation of a cohesive visual identity for the project, including a microsite integrated with VisitGreece, social media channels, thematic video content, and photographic materials of accessible beaches. All materials will support awareness and promotion efforts, ensuring broad outreach to target audiences.