The project includes a comprehensive publicity and awareness plan targeting beneficiaries and suppliers of the voucher program. Key actions involve direct communication through physical and digital channels, creation of an informational website, outreach to the business community, and the establishment of a professional help desk for first-level support.

1. Publicity Plan Development: A structured plan to ensure effective dissemination of information about the program.
2. Direct Communication with Beneficiaries: Personalized awareness campaigns using a mix of physical and digital channels (letters, emails, or SMS) and broader outreach through educational institutions and targeted media.
3. Informational Website: Complementing the digital management platform, this website will provide accessible information about the program.
4. Supplier Awareness: Engagement with business suppliers to ensure their readiness, in collaboration with industry associations.
5. Help Desk Services: Establishment of a professional help desk with features such as:
   • First-Level Support: Offering personalized guidance and addressing individual cases with collaboration from back-office teams for complex issues.
   • Call Center Capabilities: Including physical agents (and optionally bots), inbound/outbound communication, case tracking, and multi-channel support (electronic and telephonic).
   • Timely Response: Categorizing communication types, setting quality standards for response times, and monitoring based on predefined levels approved by the contracting authority.
   • Reporting: Providing detailed metrics on communication volume, case handling, and response times.

This multi-faceted approach ensures effective program communication, stakeholder readiness, and efficient support systems to maximize impact and accessibility.