Hellenic Industrial Property Organisation | Publicity Campaign
We implemented a comprehensive publicity campaign to support startups and small-to-medium enterprises (SMEs) in exploring and securing patents.We implemented a comprehensive publicity campaign to support startups and small-to-medium enterprises (SMEs) in exploring and securing patents. The campaign was designed to provide practical resources and raise awareness about innovation and intellectual property.
Key actions included:
- Communication Guide Development: Created a detailed guide to streamline communication strategies.
- Marketing Tools Integration: Installed advanced marketing tools on the organization’s website to enhance outreach.
- Social Media Management: Developed and managed social media accounts to engage target audiences effectively.
- Print and Promotional Materials: Designed and produced brochures, posters, and other promotional materials.
- Video Production: Created engaging promotional videos and audiovisual content for broad dissemination.
- Press Releases and Online Campaigns: Published articles in the press and launched a targeted online advertising campaign.
- Event Organization: Coordinated informational events, including livestreaming capabilities for broader accessibility.
This project reflects our expertise in crafting targeted publicity efforts that empower businesses and foster innovation through strategic communication and effective resource deployment.
